Have you heard about the exciting new approach that the company behind Oreo cookies is taking to create innovative flavors? Mondelez, the maker of Oreos and Chips Ahoy, is using machine learning to come up with unique and delicious new tastes for their snacks.

According to the Wall Street Journal, Mondelez has developed an AI tool that has already been used in over 70 of their products. This tool has led to the creation of new flavors like the “Gluten Free Golden Oreo” and an updated recipe for Chips Ahoy. The AI was trained to optimize sensory factors like scent and flavor characteristics such as “buttery,” “in-mouth saltiness,” and “vanilla intensity.”

Despite not having taste buds or noses, Mondelez still relies on human taste testers to ensure the quality of the flavors created by the AI. Kevin Wallenstein, the biscuit modeling research and development manager, highlighted the rigorous taste testing process that ensures only the best flavors make it to market.

The flavor discovery tool has been in development since 2019, using historical recipe and ingredient data to generate new and exciting flavors. Initially, the AI had some missteps, like suggesting cookies with too much baking soda. However, by involving human “brand stewards” in the process, Mondelez has refined their machine-learning tool to come up with more practical and appealing flavor options.

This innovative use of AI in the food industry demonstrates how technology can be harnessed to enhance product development in unexpected ways. It’s a fascinating look at how artificial intelligence is revolutionizing the future of flavor creation.