Have you noticed how social media is becoming more automated these days? Well, brace yourself for a new trend of AI-generated characters set to take over your feeds.

Meta, the parent company of Facebook, is getting ready to introduce AI-generated characters to its platform. These virtual beings, created by users through Meta’s AI studio, will engage with users just like real humans. This move is part of Meta’s larger strategy to enhance user engagement on its platform.

Connor Hayes, Meta’s vice-president of product for generative AI, mentioned, “We anticipate these AIs to eventually be present on our platforms, similar to user accounts.”

While this may seem like a novel idea, Meta has been heavily investing in AI technology for some time now. With hundreds of thousands of AI characters already in its AI Studio, users can even create AI versions of themselves for their followers to interact with.

However, the introduction of AI characters on social media does come with its own set of risks. There are concerns regarding safety and the potential spread of misinformation through these AI-driven accounts.

Despite these challenges, Meta remains committed to its AI initiatives. The company is expanding access to the AI Studio and focusing on making interactions with AI more social in the future.

Get ready to meet a whole new set of characters on your social media feeds as AI becomes a central player in online engagement.